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PR & Marketing

A well thought out PR & marketing plan, is the key to connecting you to your customers. With the rise in social media and impressive visuals, the back bone of every connection with consumers is a well thought out story with purposeful and timely delivery in the right places and publications.

Well placed articles give you an opportunity to use your voice and engage with your audience in ways that can be implemented accross all forms of media. Professional visuals grab attention, and the stories behind them, leave lasting impressions that can inspire, engage and connect.

A clear message and a touch of personality works colaboratively to give you and your brand an established voice. Presenting that in the right places and publications gives you that key element for relationship bulding with your audience. They say that ‘all PR is good PR’ but I believe you should take control of the narrative and tell your story the right way to the right people. This way you know you will achieve what you set out to do.

Historically, story telling is the oldest form of communication and it’s longevity through the ages offers confidence within the readership. Even the most established brands and businesses rely on great story telling from their public relations departments. They also rely on a well thought out marketing plan to back up their PR. Collectively, when this is delivered in the right places they continue to grow their wisability, building trust and  familiarity with their customers and increase their sales organically.

A well thought out PR & Marketing plan, delivered in the right places and publications, is key to helping you grow your visibility, develop your reputation and increase your sales.

My work has been featured globally. I have promted brands, performers and businesses both big and small. I will work with you to find your story and establish your message, to deliver effective and memorable PR & marketing that will grow your sales organically.

Integrated PR & Marketing.

In the rapidly changing media landscape, that’s a regularly growing and evolving space, it’s more vital than ever that PR & marketing is integrated to guarantee effective results. Marketing campaigns and PR communications work best when they are combined to create a synchronised objective.

Using the united power of an integrated PR & marketing campaign can offer a wide range of measurable and deliverable results including; boosted SEO by building backlinks from reputable publications and bloggers; winning awards; raise your profiledrive traffic and generate leads with widespread media coverageboost your reputation; grow your online community and increase your social media following; increase your brand awareness and improve your brand’s reputation; plus so much more.

With so much competition out there, it’s important to secure a clear message with an even clearer objective and set of goals; that can be delivered through a series of wide spread communication techniques.

I will work with you to find your story and make sure that your PR and Marketing plan covers the whole of the media landscape, which holds your target audience. From your social media, to the wider press and everywhere in between.

We will create shareable content, that’s both engaging, inspiring and appealing to your target audience; as well as influencers, news publications, journalists and industry leaders. Whilst highlighting your brand’s ethos and values, I will help you tap into relevant trends, industry issues and hot topics to help you stand out from competitiors. Along side many other techniques we will work to achieve your goals.

My skills, knowledge and techniques are ideally utilised for both the business sectors and the entertainment industry. I am experienced in integrated marketing and PR campaigns that support business and brand elevationcelebrity PR, personal PR and tour promotions. 

To discuss your PR & Marketing requirements contact me here.

Media Relations & Press Office.

A key part of any effective public relations campaign is a reliable press office with effective media relations.

I specialise in media relations for businesses, celebrities, influencers, comedians and musicians. I help them respond to media enquiries and get them featured in global and national news, magazines, radio, TV and online.

Having worked in the media for several years, and as a published writer myself, I understand what excites journalists. This enables me to help discover and shape your story to become eyecatching headlines that not only get published where you want them to be, they also grab the attention of your audience. When we’re ready, not only will your story be published, it will be read and shared far and wide.

Wether you want to focus on industry publications, national news, local or regional news; or you want to target certain channels such as TV or radio, specific podcasts, online coverage or any other relevant media. I can help you by developing and implementing a plan that will make sure you are targeting the right media outlets, in the most effective way to achieve the results you want.

Along side helping you to build your reputation I will help you to manage and maintain it. My media relations skills can also help you raise brand awareness, remember you are your brand. I can assist in delivering an organic SEO boost through a series of specifically designed digital media link building campaigns to increase traffic and demand for your website.

To discuss your need for a media relations specialist and the benefits that holds for you, contact me here.

Personal PR.

With accountants to look after your finances, admin staff to look after your paperwork, agents to handle your bookings, it makes sense to hire a public relations expert to look after your reputation, create media opportunities and develop your personal branding.

Working together we will discover what your skillset is, what makes your story special and we will find out exactly what you want to achieve with personal PR.

From there I will develop a personalised PR and marketing plan designed to attract the media opportunities in your chosen field. We will focus on elevating brand, establishing your reputation and growing your presence online and on social media.

Through the various media channels available, I will ensure we use them to elevate your personal brand. Developing your reputation and establishing you as an expert in your industry is a core factor in all of my personal PR work, along side many other elements.

I will also offer a press office and media relations approach to your plan. Regularly seeking out the right media opportunities, influencer collaborations and brand collaborations to enable you to showcase your talent and skills. Plus placing you in the right media outlets such as TV, radio, podcasts, magazines, trade publications and local, regional and national news.

If you would like to discuss how Personal PR can work for you, contact me here.

Event Organiser, Tour promotions, Tour PR

Tour Promotions.

Tour promotion should cover a wide range of media outlets. Gone are the days that a press release and a few review tickets are enough to sell out venues up and down the country.

Integrated PR and marketing is the key to any sell out tour. I will work with you to discover who your audience is and plan a marketing and PR strategy that will not only reach them but it will ewncourage them to book tickets to your show.

We will implement the PESO method (Paid, Earned, Shared, Owned), to enable us to cover the whole of the media market, expand your reach and achieve maximum results.

Using the theme of your show and your stage persona, we will go straight to the heart of your story, discovering what your USP is, who your core audience is and we will develop your target audience.

Once we’ve discovered this we will work on your marketing and PR strategy to make sure it is effective in raising your profile and awareness of your tour. Whilst focussing on driving ticket sales to reach your maximum sales.

Within the multi faceted approach to your tour promotion, will create shareable content, that’s both engaging, inspiring and appealing to your target audience. This approaches encourages ticket sales and visability online for future influencer opportunities.

My media relations skills I attract the attention of the right radio shows, TV programmesinfluencers, news publications, journalists and industry leaders to boost the awareness of both you and your tour. If possible I will also push for the right brand partnerships to creat extra opportunites for you.

All of the above plus so much more within my PR and marketing strategy for your tour promotion, will make sure you achieve maximum ticket sales, whilst boosting your following online and engaging your online community for future opportunities.

Wether you’re looking at promotions your next Edinburgh show, or a nationwide tour, or global tour, or even a one off show; I can help you achieve your goals with my tour promotion service. For more information and to discuss your next tour promotion, contact me here.

Project Promotions.

Covering a wide range of relevant media outlets is vital to the sucess in promting your project. Gone are the days that a press release and a few review tickets are enough to build up enough attention.

Wether it be a book, an art project, a charity project, a new podcast or indeed any kind of project, Integrated PR and marketing is the key to any sucessful project promotions. I will work with you to discover who your audience is and plan a marketing and PR strategy that will not only reach them, but it will engage with them and inspire them to get involved with your project.

I will work with you to discover your story and hone your USP to make sure you project is newsworthy and shareable. This approach encourages journalists, influencers and industry leaders to pay you the attention you deserve and assist you in spreading the word about your project.

Together we will create shareable content, that’s both engaging, inspiring and appealing to your target audience. This approaches attracts attention and increases visability online for future influencer opportunities.

My media relations skills offer you the opportunity to attract the attention of the right radio shows, TV programmesinfluencers, news publications, journalists and industry leaders to boost the awareness of both you and your project.

All of the above plus so much more within my PR and marketing strategy for your project promotions, will make sure you achieve maximum attention for your project, whilst boosting your following online and engaging your online community.

For more information and to discuss your next project promotion, contact me here.

Event Promotions.

Promoting your event is an opportunity to elevate your brand awareness. Wether that be with the sole purpose to sell tickets or I can help you plan an event that is designed to deliberately bring attention to your brand.

Working together, we will discover the event’s purpose, USP, target audience and create a PR and marketing planthat makes sure your target audience knows that your event the place to be.

There are various channels throughout the media landscape that can be targeted to engage the wider public. Traditional media and new media will both play their part in creating awareness of your event. It’s my job to seek out relevant media opportunities to raise the event awareness. There are a wide range of opportunites to be on TV, radioand podcasts plus magazines, influencer blogs national, local and regional news. I will help you target the right media outlet for your audience.

Using an integrated marketing and PR approach, I will create a plan that develops audience engagement and excites your them.

Together we will create shareable content, that’s both engaging, inspiring and appealing to your target audience. This approaches attracts attention and increases visability online for future influencer opportunities.

My media relations skills offer you the opportunity to attract the attention of the right radio shows, TV programmesinfluencers, news publications, journalists and industry leaders to boost the awareness of both you and your project.

All of the above plus so much more within my PR and marketing strategy for your project promotions, will make sure you achieve maximum attention for your project, whilst boosting your following online and engaging your online community.

For more information and to discuss your next project promotion, contact me here.

Want to learn how to create your own PR?

I have created a range of one to one consultancy packages and group courses that cover all of the PR skills that you’ll need to take your PR & marketing to the next level and show you how to create your own media opportunities.

There are many more courses available in my Academy.

I have a wide range of courses covering everything you need to know about PR & marketing and photography. All my courses are packed full of essential skills, knowledge and my experience. Plus you will always have the opportunity to ask me questions as I teach them personally.

Whatever your reason, you can contact Aberrant Perspectives in various ways:

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