How To Raise Your Profile.

There's a wealth of opportunity for you to use the wide ranging forms of media to raise your profile.  Are you ready to raise the profile of your personal or business brand, but not sure where to start? Then this course is for you.

In this course I will teach you:

• Discover what your story and brand ethos actually is. How to develop them to make you relevant to the media, your industry and the wider public.
• What the different media types are - traditional media vs new media.
• How to sell, without selling.
• How to write an irresistible press release that journalists will want to publish.
• How to pitch your press release and how to present it to a journalist.
• Newsjacking - What is it and how to use it to your advantage.
• Which publications you should be targeting and why.
• Industry, influencer and publication targeting - how and when to target them to 'sell in' your press release.
• Why you need a website.
• What social media platforms you need to be using and why.
• Press kits and media kits - what they are, why you need one and how to create one.
• Campaigns and projects - why they will benefit you.
• How to make exposure work for you. Using the opportunity to create leads and sales.

Plus there will be so much more within this course, including opportunity to ask me questions directly during the live online session.

Along side the course itself you will receive all the course slides and a recording of the session to refer back to once thew course is over.

What you will need:

• Pen & Paper.
• Access to Zoom.
• Be available at 8pm on the day you have booked the course to get involved with the Q&A. (This will also be sent out to you as a recording too).