The Importance of Great Photography for PR & Marketing – Online
If you’re working in the PR and marketing industry then you will know only too well how crucial the right images are to your news story or online content. Getting your visual wrong can have a significant impact on the performance of your campaigns – or even the online presence of your own business.
With the rise of smartphones and availability of high-quality professional cameras, affordable kit and post-production apps, there’s no reason why you can’t create your own professional images for your client campaigns – with the right guidance and help.
With 10 years industry experience shooting events, festivals, gigs, head shots and commercial campaigns, I have created a four week online course that will give you the tools to capture and edit your own professional looking photography – ensuring that you always have high quality images at your disposal.
Upskilling in photography can add real value for your clients – as well as giving your own business a competitive edge.
What you will learn:
Why great photography is so vital for your online presence.
The must have photography kit and accessories you need to create professional looking images.
How to showcase your best bits and why you should.
How to 'sell the dream' and why it's vital that you show how your service/product based business can positively impact your customer's lives.
How to use photography to highlight your authority in your industry using authenticity.
How photography can increase your assumed value with your customers.
Image composition techniques that will make your photographs stand out.
The trials and tribulations of stock imagery vs your own photography. Why you should create your own
How to create your own professional photography stories for your online content.
Lighting: Natural vs Artificial.
Photo manipulation: Why less is more.
Which essential apps you need to create professional photography and how to turn them into creative content for your digital marketing needs.
What you need:
Paper and pen for notes.
Phone or camera.
Access to Zoom.
Access to Facebook.
Here’s a bit more information about each week of the course.
Week One
In week one of this course you will learn why great photography is so important to get your campaign seen.Including how great photgraphy can be used as a tool to stop the dreaded scrolling past.
I’ll be taking you through the trials and tribulations of stock photography and why it’s important for you to create your own images. You will learn how to use your photography to convey your client’s authenticity, increase their authority and how showcasing their best bits will build their audience and a familiar trustworthy relationship with them.
All these tools are vital for growing any marketeer’s skill set. They will increase your assumed value with your audience and you future clients.
Week Two
Throughout this week there will be several different opportunities for you to take part in photography challenges to track your progress. These will help you learn how to fine tune your photography practises and instantly improve your skills to help you and your clients stand out for the right reasons.
Week Three
I’ll teach you some budget friendly hacks to give you the professional lighting feel to your photography.
You will also learn why the golden hour is so magical and what to do with it. Plus what other hours of the day are perfect for outdoor shoots and the equipment you need to manipulate the light.
Week Four
You will also learn more about the essential kit every maketing and PR expert needs to creat eyecatching photography. Plus which bits are worth spending and saving on.
During this final week there will be an opportunity for you to show off everything you’ve learned throughout the course.
There will be weekly lives on Zoom and Facebook which will give you the opportunity to ask questions. Plus all these lessons will be accessible beyond the four weeks, in the dedicated facebook group. You will also get a all the course information in a PDF ready for you to download in week four.
